For a decade, rainbow logos and corporate floats were the visible face of Pride Month.
That is over. After the 2023 Bud Light boycott and Trump's January 2025 anti-DEI executive
orders, sponsors bolted. NYC Pride lost $750,000. San Francisco lost $300,000.
Anheuser-Busch ended a 30-year sponsorship of St. Louis PrideFest, telling organisers it
"just doesn't see the value in it anymore."
The response has been telling. When Target offered Twin Cities Pride $50,000 in January 2025
after rolling back its own DEI programs, executive director Andi Otto refused it — then raised
more than $70,000 from individual donors in under 24 hours. Stonewall Columbus closed a $125,000
gap the same way. What is left is a movement funded by the community it serves — which is what
Pride was to begin with.